Our purpose;
Enhance and protect the environment,
improve the health and wellbeing of both humans and animals, and enable farmers and growers to sustainably increase production and profitability.
CLEVER BY NATURE!
What is our clever mineral?
Much more than a bit of clay, this mineral, our NZ natural Zeolite has multiple attributes that lead to it having an almost endless list of uses. Clever by nature.
Physical absorbing power. The 3D-lattice work gives zeolite a property of a large internal surface area (up 145m2/g). Geologically young zeolite like those found at Ngakuru are able to absorb more liquids than other, older, glassy zeolites. When dried our zeolite is able to absorb up to 199% of it's own weight in moisture.
Another property of our zeolite is the high cation exchange capacity, it attracts negatively charged ions to then absorb. This gives it it's toxin binding qualities as a feed supplement for animals.
In addition to these two remarkable properties of a natural mineral, it then has the ability to slowly release moisture at a later date, making it particularly useful in soils and composts to release nutrients or moisture when required.
Hands covered in grease, fishing odour, gardening dirt or DIY paint?
Magic Mud™ is a unique natural hand cleaner containing our soft Zeolite, which you know is a very clever mineral.
Our zeolite properties magnetically pull contaminants away from the skin and are tough enough to clean dirt, grease, oil, paint, chemicals, and amazingly removes the most rank of smells from your hands!
Magic Mud™ contains no nasties, including no microbeads, no parabens, no colourants, and no artificial fragrances; just 100% natural ingredients! Magic Mud even keeps cleaning when it enters waterways!
